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Fujii Kaze
This article offers cultural and emotional commentary on selected lyric excerpts, focusing on meaning, nuance, and context rather than literal translation.
Only short excerpts are quoted for commentary purposes; full lyrics are not provided, and all rights belong to the respective rights holders.

🏮 まつり Matsuri by Fujii Kaze

— Japanese Lyric Cultural & Language Room

Released digitally on March 20, 2022, Fujii Kaze’s “Matsuri” is a new‑generation pop anthem in which tradit

al Japanese wa aesthetics and contemporary trap beats fuse in a striking way. Despite not being tied to any specific commercial tie‑in, the song sparked global enthusiasm; its cumulative streams on Spotify have surpassed 213 million plays, placing it within the top three most‑streamed tracks in Fujii Kaze’s catalog. In country‑by‑country data, Thailand and the United States occupy the top positions, and the share of overseas streams significantly exceeds that of Japan, making this song a clear example of a global hit phenomenon. On Billboard’s Japan Songs chart (which ranks songs in markets outside Japan), it has shown overwhelming strength across Asia, and in Thailand—where Fujii Kaze enjoys extraordinary popularity—“Matsuri” has become a staple, consistently charting within the top 10 for long periods alongside tracks like “Michiteyuku” and “Shinunoga E-Wa.”


The song is included on his second album LOVE ALL SERVE ALL (commonly abbreviated as LASA), which carries the core message: “Love all, serve all.” This title comes from a phrase Kaze’s father used to say often, and it forms a pair with his debut album HELP EVER HURT NEVER (“Always help, never hurt”), together representing a crucial message that symbolizes Fujii Kaze’s view of life and death. These phrases are rooted in the teachings of Sathya Sai Baba, an Indian saint and philanthropist. Sai Baba taught, “It does not matter which religion you follow; simply be a good believer on your chosen path.” At the foundation of this song, therefore, lies a spirit of universal human values—truth, right conduct, peace, love, and non‑violence—rather than any doctrine limited to a single religion.


On the sonic side, the track opens with an introduction featuring shinobue (a traditional Japanese bamboo flute) and gently floating piano, while the rhythm is driven by a modern hip‑hop trap beat—a bold and innovative structure. The melody employs the pentatonic scale familiar to Japanese ears, creating a nostalgic yet comfortable resonance, and the overall pitch of the song is set not at the usual 440 or 442 Hz, but at 432 Hz, a frequency often associated with relaxation and healing effects. This tuning contributes to an enveloping sense of “paradise.” In addition, the traditional chant “rassera”—heard in festivals such as the Aomori Nebuta Matsuri—is woven in with cool flair, while exclamations like “ha!”, “yei!”, and “ssha!” echo the dynamic calls that fly around at Japanese festivals. These elements are scattered throughout the track, elevating its energy and groove, and together they paint a grand theme that affirms life itself as a celebration—a matsuri.


In this article, we explore seven key phrases from the Japanese lyrics, including their romaji pronunciation and deeper cultural meaning. Below are seven culturally rich lyric expressions, explained with linguistic nuance for English speakers. Interpretations may vary.

1. もう何の分け隔てもない まとめてかかってきなさい 今なら全て受け止めるから


Romaji:  Mō nan no wakehedate mo nai / Matomete kakatte kinasai / Ima nara subete uketomeru kara

Cultural Nuance:  “All boundaries that separate you from others have completely disappeared. Come at me all at once. Right now, I will embrace everything with deep love.”


🗣 Japanese Insight:  This line depicts a state of mind that has dissolved all boundaries between self and others and reached an overwhelming level of acceptance. The term “wakehedate” refers to treating people differently, or clearly dividing self and others and discriminating between them. By declaring that there is “no separation anymore,” the lyric presents an ultimate form of oneness—a complete unity with all beings.


The phrase “matomete kakatte kinasai” is typically used when addressing multiple or numerous opponents, meaning “I’ll take you all on at once” or “I’ll face any problem head‑on.” It can sound challenging, or it can express a broad, generous willingness to accept everything. Here, the latter meaning is elevated to its extreme: the lyric transforms the surge of life’s absurdities and the presence of others into something that is not rejected but gently wrapped up and “received” (uketomeru) in love.


2. なかなか気づけんよね 何もかも既に持ってるのにね


Romaji:  Nakanaka kizuken yone / Nanimokamo sude ni motteru noni ne

Cultural Nuance:  “We already have everything we truly need within ourselves from the very beginning. And yet, it’s so hard to realize that, isn’t it?”


🗣 Japanese Insight: This phrase gently addresses the attachments and anxieties of people living in modern society, using a warm and approachable tone shaped by dialects spoken in the Chūgoku and Kyūshū regions. The expression “kizuken yone” corresponds to the standard Japanese “kizukenai mono da yo ne” (“we just don’t notice, do we?”). Rather than criticizing others from a distance, the lyric conveys warm empathy—“Including myself, that’s just how humans are”—and this nuance is enhanced by the friendly, down‑to‑earth tone characteristic of dialects from these regions.


The idea that “we already have everything” resonates deeply with Eastern philosophy, which teaches that humans are born with a complete essence, and with universal teachings that emphasize inner spiritual fulfillment. To those who chase material acquisition, the lyric gently suggests that true richness already exists within.


3. その閉じた心 今こじ開けな


Romaji:  Sono tojita kokoro / Ima kojiakena

Cultural Nuance:  “Now is the time to pry open that heart you’ve tightly closed and release it without fear.”


🗣 Japanese Insight:  This line is beautifully linked to the preceding phrase “anata no kokoro no naka sakasena” (“let it bloom inside your heart”), forming a powerful message of liberation. The endings “sakasena” and “kojiakena” both use the colloquial imperative “~na”, which comes from “nasai”—a familiar, gently encouraging command form in Japanese. Rather than sounding authoritarian, it carries the nuance of “Come on, give it a try.”


First, the lyric encourages the inner blossoming of love with the plant‑like expression “let it bloom,” and then, for the parts that remain stubbornly closed, it adds the stronger verb “pry open.” This layering of verbs gives listeners courage to break out of the shell of self and leap into the grand celebration of life.


4. 何も知ったこっちゃない 好きにしてください


Romaji:  Nanmo shitta kotcha nai / Suki ni shite kudasai

Cultural Nuance:  “It has nothing to do with me anymore. You can do as you please.”


🗣 Japanese Insight: This astonishing phrase expresses a state of “complete surrender,” in which all forms of attachment and the desire to control anything—people, circumstances, or outcomes—have been released.  In everyday Japanese, “shitta kotcha nai” is a casual expression meaning “I don’t care” or “It’s none of my business,” often with a slightly dismissive tone. Here, however, it functions as an expression of liberation from worldly desires and noise—a kind of spiritual release.


By pairing it with the polite phrase “suki ni shite kudasai” (“please do as you like”), the lyric transforms rejection into radical acceptance of the other’s freedom and existence. This creates an overwhelming sense of affirmation. The refreshing feeling of being freed from the bondage of others’ evaluations is sung over a light, trap‑influenced beat, making it both profound and pleasantly danceable.


5. 生まれゆくもの死にゆくもの 全てが同時の出来事


Romaji:  Umareyuku mono shiniyuku mono / Subete ga dōji no dekigoto

Cultural Nuance:  “Lives that are being born and lives that are passing away—all of them are simply events occurring in the same moment.”


🗣 Japanese Insight:  This is the philosophical highlight of the song, where the most expansive cosmic view of life and death is presented. By placing “umareyuku” (“those being born”) and “shiniyuku” (“those dying”)—two concepts that represent the greatest opposites in human experience—side by side and declaring that “all are simultaneous events,” the lyric depicts a state beyond linear time: an “eternal now.”


In Japanese, the suffix “~yuku” carries the sense of continuous change and flow. Rather than excessively rejoicing in birth or excessively fearing death, the lyric embraces both as part of a single great cycle. This leads directly into the phrase “mina dakishimetara odorinasai” (“once you embrace it all, then dance”), crystallizing the song’s deep theme of celebrating life itself as one grand matsuri.


6. あれもこれもが有り難し 苦しむことは何もない 肩落とすこた一切ない


Romaji:  Are mo kore mo ga arigatashi / Kurishimu koto wa nan mo nai / Kata otosu kota issai nai

Cultural Nuance:  “Everything that appears before you, every event and every encounter, is miraculous and worthy of gratitude. Therefore, there is no need for you to suffer over anything, and absolutely no reason to slump your shoulders in despair.”


🗣 Japanese Insight:  The word “arigatashi” is the etymological root of the modern “arigatō” (“thank you”). Originally, it meant “rare” or “hard to come by,” and in Buddhist contexts it carries the nuance that something’s very existence is miraculous. By accepting all reality as miraculous, the lyric leads naturally to the absolute salvation expressed in “there is nothing to suffer over.”


From this phrase onward in the final chorus, an astonishing cascade of rhymes built around the “ai” sound unfolds. The endings of the lines are meticulously aligned: “arigatashi (tAshI)”, “nai (NAI)”, “issai nai (NAI)”, “naaaai (NAI)”, “shitta kotcha nai (NAI)”, “shite kudasai (SAI)”, “medetai (AI).” This relentless rhyming structure functions like a spell or mantra that suspends the listener’s rational thought and draws them into a trance‑like state. Combined with the healing effect associated with 432 Hz, it creates an ultimate sense of immersion.


7. 何にせよめでたい


Romaji:  Nan ni seyo medetai

Cultural Nuance:  “Whatever the outcome may be, it is something to celebrate.”


🗣 Japanese Insight:  This decisive phrase closes the song and sums up everything it has expressed. In Japanese, “medetai” usAt the beginning of the song, he presents the strong wish “愛しか感じたくもない aishika kanjitakumo nai” (“I don’t want to feel anything but love”), which implies “愛でたい mede tai”—“to cherish with love.”ually refers to auspicious occasions or fortunate states—things that are “worth celebrating.” Fujii Kaze, however, layers a double meaning onto this word.


In the final “めでたい medetai,” this nuance of “to love” merges perfectly with the celebratory meaning of “auspicious.” The phrase “何にせよ nan ni seyo” (“no matter what happens, regardless of the result”) provides an unconditional premise: independent of winning or losing, or of society’s evaluations, the mere fact of existing in this world is both love and celebration. In this way, the core message of LOVE ALL SERVE ALL is beautifully fulfilled, and the song reaches its grand finale.


🎤 Emotional Summary


Fujii Kaze’s “Matsuri” fuses ancient Japanese melodies (pentatonic scales) with modern hip‑hop beats, all tuned to the paradisiacal frequency of 432 Hz, to create a contemporary hymn that unconditionally celebrates the journey called life. When we shed the shell of ego built from “separation” and societal judgment, and let go of all attachment with a carefree “shitta kotcha nai,” we begin to notice the inner spring from which “we already have everything.”


By embracing even life and death as “simultaneous events,” surrendering ourselves to the traditional festival calls and the mantra‑like “ai” sound at the end of each line, we arrive at the ultimate state of love encapsulated in “愛でたい(medetai ).” There is no need to suffer, no need to slump our shoulders. Whatever kind of life we lead, the very act of existing is, in itself, “nan ni seyo medetai”—worth celebrating. In this way, “Matsuri” fills our souls with deep peace and joy, standing as a timeless song of true salvation.


📚 Sources & References
  • Official liner notes and release information for Fujii Kaze’s second album LOVE ALL SERVE ALL (released March 23, 2022)

  • Analyses of Sathya Sai Baba’s universal spiritual teachings and the conceptual background of “LOVE ALL SERVE ALL / HELP EVER HURT NEVER”

  • Music‑theoretical studies of “Matsuri” focusing on its 432 Hz tuning and use of Japanese pentatonic scales

  • Official interviews with Fujii Kaze discussing his use of Okayama dialect (e.g., ~n yone, ~shina) and the lyrical background of “Matsuri”

  • Spotify and Billboard Japan Japan Songs chart data analyzing the global hit status of “Matsuri”, particularly in Thailand and other international markets

📝 Q&A for "Matsuri" by Fujii Kaze


🏮 Q1. What is the deep spiritual meaning behind Fujii Kaze's "Matsuri" lyrics?


A: At its core, "Matsuri" (which means "festival" or "celebration" in Japanese) is a spiritual pop anthem about radical acceptance and the oneness of life and death. The song is heavily influenced by the philosophy of "LOVE ALL SERVE ALL," a phrase Kaze's father taught him rooted in universal human values. In the lyrics, Kaze uses phrases like "Umareyuku mono shiniyuku mono / Subete ga dōji no dekigoto" to explain that birth and death are simultaneous events in the grand cycle of the universe. By shifting our perspective to view existence without separation or judgment, the song teaches that life itself—with all its ups and downs—is a miraculous celebration worthy of gratitude ("Are mo kore mo ga arigatashi").


🍃 Q2. Why does Fujii Kaze use the Kansai dialect in "Matsuri," and what does "Shitta kotcha nai" mean?


A: Fujii Kaze incorporates his native dialect (specifically Okayama/Kansai variants) to create an intimate, down-to-earth connection with listeners, turning deep philosophical lessons into comforting, friendly advice. For instance, the phrase "Nakanaka kizuken yone" softly points out our human blind spots regarding inner fulfillment. More shockingly, he sings "Nanimo shitta kotcha nai / Suki ni shite kudasai," which literally translates to "It’s none of my business / Do as you please." While this might sound dismissive in casual Japanese, in the context of the song, it represents a state of complete spiritual surrender—letting go of worldly anxieties, the desire to control others, and the fear of social judgment to achieve true mental liberation.


🎧 Q3. What unique musical features and frequencies give "Matsuri" its healing, global appeal?


A: "Matsuri" achieves its unique "modern-meets-traditional" sound by fusing contemporary hip-hop trap beats with traditional Japanese wa aesthetics, such as a nostalgic pentatonic scale and the melodies of the shinobue (bamboo flute). To elevate its festival energy, Kaze weaves in dynamic chants like "rassera" (from the Aomori Nebuta Festival). Crucially, the entire track is tuned to 432 Hz rather than the standard 440 Hz. This specific frequency is widely associated with deep relaxation and natural healing effects, creating an enveloping, paradise-like atmosphere. The song concludes with a hypnotic cascade of rhymes ending in the "ai" sound, culminating in the double entendre "Medetai," which seamlessly blends the Japanese words for "auspicious/celebratory" and "the desire to love" (ai de tai).

A: "Matsuri" achieves its unique "modern-meets-traditional" sound by fusing contemporary hip-hop trap beats with traditional Japanese wa aesthetics, such as a nostalgic pentatonic scale and the melodies of the shinobue (bamboo flute). To elevate its festival energy, Kaze weaves in dynamic chants like "rassera" (from the Aomori Nebuta Festival). Crucially, the entire track is tuned to 432 Hz rather than the standard 440 Hz. This specific frequency is widely associated with deep relaxation and natural healing effects, creating an enveloping, paradise-like atmosphere. The song concludes with a hypnotic cascade of rhymes ending in the "ai" sound, culminating in the double entendre "Medetai," which seamlessly blends the Japanese words for "auspicious/celebratory" and "the desire to love" (ai de tai).

📘 Notes on Cultural & Emotional Context 

This section explores selected phrases from the song to highlight their emotional nuance and cultural background within Japanese music and storytelling.
Rather than presenting a word-for-word translation, the focus is on how these expressions convey feeling, atmosphere, and narrative meaning.
The insights are intended for readers interested in Japanese songs, anime, and culture, offering interpretive context rather than formal language instruction.

📜 Disclaimer

This article provides cultural and emotional commentary on selected lyric excerpts for informational purposes.
Only short excerpts are quoted for commentary; full lyrics are not provided.
All rights belong to the respective rights holders, and no ownership is claimed.
Advertisements or affiliate links may appear to support the site.

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